Elegant, feminine, sophisticated, Paris Hilton's Love Rush will have you falling head over heels. The perfect addition to the Rush series, Love Rush effortlessly transitions from daywear to nightwear. With subtle floral notes, this eau de parfum has a little bit of magic in every spray.

Much like love itself, this scent comes on strong and powerful at first. It's enough to attract some attention and dazzle you. But over time, the scent fades into something lasting and familiar, mixing with your own vibe and lingering in the best way. Love gets better over time and so does Love Rush.

If you're a fan of Paris Hilton's best sellers in fragrance, we're sure you'll be a fan of this one too.

Yes, she absolutely did.

Ever since Paris was a little girl, she has dreamt of getting married and being a bride.Weddings are a time for celebration and as a CEO, serial entrepreneur, and devoted partner, Paris Hilton has so much to celebrate. Love Rush was the perfect scent to a perfect day.

Surrounded by her family and friends and adorned in the iconic bridal artistry that is ​​Oscar de la Renta, Paris looked (and smelled) like she was floating on a cloud and totally in love. From the moment she floated up the aisle, Love Rush swept in and carried the whole party under its spell, for an unforgettable evening.

For Paris, Love Rush will always be the scent associated with the happiest day of her life. Now it can be the same for you. How cool is that?

From a young age, fragrance has always been one of Paris' passions.

As soon as Paris gained a platform, she got to work, orchestrating a fragrance legacy and booming brand which has survived and thrived over the last two decades. Where so many other stars have come and gone, Paris has built something that lasts.

In 2004, the heiress and iconic socialite produced her first fragrance. Since then, she's created 29 lines of perfumes and colognes. Real ones will remember Paris Hilton and Paris Hilton for men, her first-ever scent which cemented her place as a fragrance star. What was supposed to be a limited edition perfume ended up becoming the humble beginnings of an unstoppable brand. Now, she's the undeniable Queen of fragrances with an impressive track record of signature scents.

No one knows how to perfect an image better than Paris Hilton and that's especially true of her perfume bottles. She's known for her eye-catching and gorgeous bottle designs, like the crystal-covered Can Can Bling Edition or the mesmerizing gold, beachy vibes for Siren.

Her latest line of Rush products includes a striking and sexy dress form in a variety of colors that reflect the scents held within them. Each Rush perfume stands on its own and is the perfect bottle for displaying on your vanity. We love to put them out together, like our own wardrobe of Paris Hilton-approved gowns. Taste!

This is such a good question because many people get this wrong. No shame here, we're guilty of it, too!

Like a burst of love rushing to the surface, the best places to apply Love Rush all have a bit of heat to them.

Spray Love Rush on pulse points on the interior of your wrists, behind your ears, at the base of your neck, or behind your knees for a lasting scent all day or night long. Pulse points are all spots where the veins come close to the surface of the skin, meaning they're slightly hotter than the rest of your body. That little touch of fire helps the scent to linger even longer.

When you are applying it to your pulse points, try to resist the urge to rub the perfume into your skin. We know it's tempting, but the friction from rubbing actually changes the chemistry of the scent. Just spray Love Rush directly onto your skin, put on your perfect pair of pink heels, and get ready to turn heads.

When you're applying Love Rush, you don't want to overdo it. Three to six spritzes are best.

The right fragrance effect is alluring, not overwhelming. While you don't want to be drenched in the scent, you also want to ensure that the smell stays with you over the course of your day and night. After five or seven hours, it should mix a bit with your own natural aura and leave people wanting more.

We'll put it like this: when you leave their pillowcase with a little bit of you, still lingering? That's just the right amount. Wink wink.

Interested in picking up a bottle? Well, the good news is that you won't have to wait long.

We're so excited to officially announce that Love Rush is available on 11.11. 2022, Paris' first wedding anniversary! That means it is the perfect gift for the holidays, whether you're buying it for a loved one or treating yourself. If you want to impress at all your various holiday parties this year, Love Rush has exactly what you need.

The November release date also means it will be out in time for Valentine's Day. Guys, it's never too early to start prepping. You're welcome.

Literally, right here. For the first time ever, we're so excited to say that Love Rush, the new scent from Paris Hilton will be available for purchase exclusively on her own website, Paris Hilton Fragrances. For Paris, this is a result of so much work and thoughtful strategies coming together.

With her new global media brand, 11:11 Media, Paris' years of entrepreneurship and business smarts are coming to fruition. Now, you can buy Paris Hilton's new perfume directly from the woman herself. This scent was truly a labor of love and we're so excited to bring it straight from the source on this new website.

Good question.

The Queen of perfume ascended the throne in 2004 with her historic and best-selling perfume, Paris Hilton. What was supposed to be a limited edition product ended up becoming an instant classic and soon enough, a fragrance empire was born.

Since 2004, Paris has produced 29 of her own scents, from Paris Hilton Heiress to Can Can Burlesque to Paris Hilton ELECTRIFY. The critically praised Rush line, Paris Hilton Gold Rush, Paris Hilton Rose Rush, and Paris Hilton Platinum Rush now have a new sister, called Love Rush. What color will feature on the iconic Rush gown bottle? You'll just have to wait and see when you add this luxe fragrance to your wish list…

Duh, every day.

Whether she's more in a Love Rush mood or a Platinum Rush mood, Paris never leaves the house without a few sprays of her own creation. Keep in mind that Paris isn't just the face of this brand; she is the Creative Director, the CEO, and the #boss in charge of every Paris Hilton Fragrance.

When she's not stunning on red carpets and traveling the world performing, she's in the lab, testing new scents and developing new fragrances. Simply put, a Paris Hilton perfume wouldn't exist if Paris didn't love it.

So yes, Paris wears her own perfume and is always working on new ones, to fit all the various arenas of her life. From falling in love and committing to a partnership, to sitting behind her desk and making deals at 11:11 Media, her global media content company and platform, Paris is always spritzed appropriately.

Love Rush is the newest Paris Hilton perfume.

Subtle and sophisticated, Love Rush feels like those first butterflies when you're falling in love. It's powerful, striking, and memorable like you'd hope for from the best dates. Romantic, sultry, and long-lasting, it's formulated with unique accents and a striking ambiance that will have people telling you, “you smell so good” from the first hug.

Whether you're wearing it on the last first date of the rest of your life or your 10-year wedding anniversary, Love Rush brings a little sparkle to your eye and will make a lasting impression on anyone lucky enough to get close to you.

Love Rush is the latest in Paris Hilton's legendary series of Rush fragrances, with floral notes and memorable pairings. Concocted with love, during the most fabulous, love-filled moment in Paris' life, Love Rush is exactly what its name suggests. You can get that once-in-a-lifetime feeling every time you wear it out.