PARISHILTONFRAGRANCES.COM PRIVACY AND COOKIE POLICY

Effective Date:  November 11, 2022

ParisHiltonFragrances.com (the “Website” or “Site”) is operated by Aladdin Fragrances, Inc. d/b/a Parlux under license from Paris Hilton.  This Website is operated by Parlux, located at 630 Third Avenue, Suite 602, New York, NY 10017, on behalf of itself and its parent holding company and each of their affiliates (collectively, “Parlux”, “we”, “us” and “our”), and is hosted on the Shopify Inc. (“Shopify”) online e-commerce platform.  This Privacy and Cookie Policy describes how Parlux, Paris Hilton and Shopify respectively collect, use, and/or disclose the Personal Information that you submit to these parties when you visit, make a purchase from the Website, or otherwise submit Personal Information to Parlux, Paris HIlton and/or Shopify through the Website. In addition, this Privacy and Cookie Policy describes the types of cookies in use on the Website to optimize your Website experience, as well as options for managing such cookies.  Parlux can be contacted for customer service to resolve any questions you have about the Privacy and Cookie Policy at Support@ParisHiltonFragrances.com. 

PLEASE READ THIS PRIVACY AND COOKIE POLICY (“POLICY”) CAREFULLY.  BY VISITING, USING, AND/OR PURCHASING SOMETHING FROM THIS WEBSITE, YOU ARE ENGAGING IN OUR WEBSITE AND WEBSITE SERVICES AND AGREE TO BE BOUND BY THE TERMS OF USE, THE FOLLOWING POLICY, INCLUDING ALL ADDITIONAL TERMS AND CONDITIONS AND POLICIES REFERENCED HEREIN AND/OR AVAILABLE BY HYPERLINK (COLLECTIVELY, THE “AGREEMENT”). 

1. Collecting Personal Information

When you visit the Website, we collect certain information about your device used to access the Website as well as certain information during the course of your interaction with the Website.  If you make a purchase from the Website store, we will also collect certain information necessary to process your purchases and we will collect certain information from you should you elect to establish a User Account on the Website.  We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.  When you voluntarily submit your Personal Information to the Website for any reason at all, you are providing us with your consent to collect and use your Personal Information for the reasons and in the manner noted below.

Device information:

• Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with our Website.
• Purpose of collection: To load the Website accurately for you, and to perform analytics on your Website usage to optimize our Website for your user experience.
• Source of collection: Collected automatically when you access our Website using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor Shopify. Should you elect to participate in any Sweepstakes, Contests or other promotional offers (collectively, “Promotions”) hosted by third-party platforms for our Website, such Promotions may detail separate and additional guidelines with respect to the collection and use of your Personal Information.

Order Information:

• Examples of Personal Information collected: First and last name, billing address, shipping address, payment information (including credit card numbers, credit card security numbers, credit card expiration dates, and/or other payment details provided through Shop Pay), email address, and phone number.
• Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: Collected from you by direct submission through the Website.
• Disclosure for a business purpose: Shared with our processor Shopify. Shipping carriers (such as UPS) may also have access to aspects of your Personal Information, such as your first and last name, delivery address, phone number and email address.  

User Account Information:

• Examples of Personal Information collected: First and last name, billing address, shipping address, payment information (including credit card numbers, credit card security numbers, credit card expiration dates, and/or other payment details provided through Shop Pay), email address, and phone number.
• Purpose of collection: To provide you with an optimized Website experience.
• Source of collection: Collected from you by direct submission through the Website.
• Disclosure for a business purpose: Shared with our processor Shopify.

Customer support information:

• Examples of Personal Information collected: First and last name, billing address, shipping address, payment information (including credit card numbers, credit card security numbers, credit card expiration dates, and/or other payment details provided through Shop Pay), email address, and phone number.
• Purpose of collection: To provide customer support.
• Source of collection: Collected from you by direct submission through the Website.
• Disclosure for a business purpose: Shared with our processor Shopify.

B. Minors

The Website is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian of a minor and believe your child has provided us with Personal Information, please contact our Customer Support team to request deletion c/o Parlux, Paris Hilton Fragrances Customer Support, 630 Third Avenue, Suite 602, New York, NY 10017.  If you choose to provide Personal Information to us through the Website, you represent that you are 13 years of age or older.  If you are between 13 and 17 years of age, and you submit Personal Information to the Website, you represent that you are doing so with the permission of a parent or guardian and such parent or guardian agrees to this Privacy and Cookie Policy on your behalf. 

C. Sharing Personal Information

• We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

●    We use Shopify to power our Website store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

●    We may share your Personal Information with third parties if necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

D. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• INSTAGRAM - https://www.instagram.com/accounts/privacy_and_security/
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

E. Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

F. Retention

When you place an order through the Website, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

G. California Consumer Privacy Act; Californian Resident Rights

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following details regarding the categories of Personal Information about California residents that we will collect or disclose in the twelve months following the launch of the Website.  This CCPA Notice does not apply to Parlux job applicants, employees, contractors, owners, directors or officers where the Personal Information we collect about those individuals relates to their current, former or potential role with Parlux.

Under the CCPA, “Personal Information” is information that identifies, relates to or could reasonably be linked with a particular California resident or household.  We collect the following categories of Personal Information:

·     Identifiers, including but not limited to, name, contact information, IP address.

·     Personal Information, as it is defined in California’s customer records law, including but not limited to, name and contact information as well as payment card details.

·     Commercial information, including but not limited to, transaction information and purchase history.

·     Internet or network activity information, such as browsing history and interactions with our Website.

·     Geolocation data, such as IP location.

·     Electronic and similar information.

·     Inferences that can be drawn from the above Personal Information identified above to create a profile that includes an individual’s preferences and characteristics.

We collect this Personal Information from you as well as from our joint marketing partners.  We use this Personal Information to operate, manage, and maintain our business, as well as to provide our products and services through the Website and in connection with customer service and order fulfillment, and to ensure that we meet our business purposes and objectives, including using Personal Information to address the following:

·     Fulfill customer requests, process orders and transactions, and respond to inquiries.

·     Develop, improve, repair, and maintain the Website, our products and services.

·     Personalize, advertise and market our products and services.

·     Optimize Website performance and user experience of the Website.

·     Conduct research, analytics and data analysis.

·     Maintain property and records of Parlux, and perform quality and safety assurance measures.

·     Conduct risk and security control and monitoring; detect and prevent fraud.

·     Perform accounting, audit and other internal functions, including internal investigations and record retention.

·     Fulfill obligations under contractual agreements, including license agreements for trademark rights.

·     Comply with laws and other legal requirements and due diligence, and investigate and defend Parlux and its affiliates from legal claims.

In providing access to the Website and performing our e-commerce services associated therewith, we disclose the following Personal Information to our affiliates and third-party service providers for operational business purposes associated with the Website and our e-commerce order fulfillment:

·     Identifiers, including but not limited to, name, contact information, IP address.

·     Personal Information, as it is defined in California’s customer records law, including but not limited to, name and contact information as well as payment card details.

·     Commercial information, including but not limited to, transaction information and purchase history.

·     Internet or network activity information, such as browsing history and interactions with our Website.

·     Geolocation data, such as IP location.

·     Electronic and similar information.

·     Inferences that can be drawn from the above Personal Information identified above to create a profile that includes an individual’s preferences and characteristics.

We DO NOT sell your Personal Information for financial compensation.  We share your information with select marketing partners that aggregate that information with information from other members in their marketing networks to improve marketing analytic performance for you.  If this constitutes a “sale” under the CCPA, the following categories of Personal Information would be deemed “sold”:  Identifiers, such as contact information, IP address, and other online identifiers; Personal Information, as defined in California’s customer records law (including contact information); Internet or network activity information, such as browsing history and interactions with the Website; and Geolocation data, such as your IP address.

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact Customer Service at Support@ParisHiltonFragrances.com.

You additionally have the right to select a “Do Not Track” privacy preference in your web browser(s).  When you select this option, the browser will send a message to websites requesting that the websites not track the user.  For information about Do Not Track, please visit www.allaboutdnt.org. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact our Customer Support team to request deletion c/o Parlux, Paris Hilton Fragrances Customer Support, 630 Third Avenue, Suite 602, New York, NY 10017.

H. Transfer of Personal Information to other Countries; International Privacy Laws

If you are visiting the Website from outside the United States, please be aware that you are sending information (including Personal Information) to the United States where our servers are located.  That information may then be transferred within the United States or back out of the United States depending on the type of information and how it is stored by us, in order to provide the services associated with our Website (including to destinations outside the country in which you are located or reside).  Consequently, your Personal Information may be transferred to and/or processed in countries which may not guarantee the same level of protection for Personal Information as the country where you reside. 

However, we use appropriate protection mechanisms to ensure that your Personal Information is kept secure and safeguarded in accordance with this Policy and in accordance with privacy laws in the United States.  Such protections include implementing the European Commission’s Standard Contractual Clauses for transfers of your Personal Information from countries located in the European Economic Area (the “EEA”) and the United Kingdom or equivalent data transfer agreements as required by other applicable data protection laws.  We advise you that privacy laws in the Untied States may not be the same as, and in some cases may be less protective than, the privacy laws in your country of residence.  Your Personal Information submitted to this Website may be subject to lawful access requests by government agencies of the United States while stored and kept secured by this Website.

For further information please reach out to Customer Service for support pursuant to the information outlined below in Section L, Contact.

I. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the Website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Website or browse from one page to another. Cookies also provide information on how people use the Website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Website and to provide our services.

a. Cookies Necessary for the Functioning of the Store

b. Cookies Necessary for Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

J. Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

K. Changes

We may update this Privacy and Cookie Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

L. Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Customer Support team by e-mail at Support@ParisHiltonFragrances.com or by mail c/o Parlux, Paris Hilton Fragrances Customer Support, 630 Third Avenue, Suite 602, New York, NY 10017.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact the Federal Trade Commission for complaints in the United States (https://www.ftc.gov/contact) or your local state attorney general.  California residents who have a CCPA complaint should contact the California Attorney General (https://oag.ca.gov/contact/consumer-complaint-against-business-or-company).

Last updated:  November 11, 2022